Stuck in a "win-win versus win-lose" mind-set, most negotiators focus on the face-to-face process at the table. In 3-D Negotiation, David Lax and James Sebenius urge bargainers to look beyond tactics at the table. Persuasive tactics are only the "first dimension" of the authors' path-breaking approach, developed from their decades of doing deals and analyzing great dealmakers. Through moves in the "second dimension", deal design, 3-D negotiators know how to unlock economic and noneconomic value by systematically envisioning and creatively structuring agreements. But what really sets the 3-D approach apart, is its "third dimension", is setup. Before showing up at a bargaining session, 3-D negotiators "set the table" by arranging the most promising possible situation - laying the groundwork for adroit tactical interplay later. Acting away from the table, the bargainers ensure that the right parties have been approached in the right sequence, to deal with the right issues, engaging the right set of interests, at the right table, at the right time, under the right expectations, and facing the right no-deal options. This new arsenal of moves away from the table often exerts the greatest impact on the negotiated outcome. Packed with practical steps and engaging examples, 3-D Negotiation enables you to reach remarkable agreements once you arrive at the table - deals that would be unattainable by standard tactics, no matter how skilful.
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"the book you need before your next negotiation" — Khalid (5 out of 5 stars)
"the book you need before your next negotiation"
" Read this for a management class and has helped me see tactics and structures of deals in everyday life. Approachable language and concepts. "
" I like books like these because, even if you only get a line or two that you actually remember they constantly remind you to do better. I though more about the negotiations I had coming up because of this book. "
" I managed to secure distribution rights for a product and to my surprise I fairly quickly managed to get appointments with the super-negotiators, the supermarket boys! This book was a great help. "
" Okay, my reading has been a bit skewed lately, but this is what it includes. "
James K. Sebenius is the Gordon Donaldson Professor of Business Administration at Harvard Business School, where he founded the Negotiation unit and now teaches advanced negotiation to students and senior executives, and cofounder of Lax Sebenius LLC, a negotiation strategy and consulting firm. Formerly on the faculty of Harvard’s Kennedy School, he chairs the Harvard-MIT-Tufts Great Negotiator Award program, and serves as the Director of the Harvard Negotiation Project at Harvard Law School.
Barrett Whitener has been narrating audiobooks since 1992. His recordings have won several awards, including the prestigious Audie Award and numerous Earphones Awards. AudioFile magazine has named him one of the Best Voices of the Century.
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